this is me.
i’m a first generation Korean-American currently based in Los Angeles, California. i was previously in London for the past two years when I received the High Potential Individual Visa (HPI) in 2022 and spent those two years working with independent artists and music-adjacent organizations in the UK.
i am a product marketing specialist and a freelancer-for-hire with several years working in proximity with culture and entertainment. i am passionate about digital and have spent most of my career working with brands and creators in the independent music scene and the overall music industry. i became a member of ESEA Music in 2022, a non-profit community organization dedicated to helping East Asian and Southeast Asian music creatives and professionals in the UK.
whenever i am able, i love to build out live event activations and experiential pop-ups. i currently freelance under my latest venture Busy As It Gets and incorporate everything from my authorship to label services. i collect public transit cards from around the world and i frequently try to visit new places whenever i can. Coffee is my rite of passion along with video games, emerging tech, new media, independent record stores, and cooking Korean-Italian specialty cuisine.
i graduated from NYU Class of 18’ with a Bachelors’ in Music Business and Management, alum of the NYU Music Business program at NYU Steinhardt.
000: objective.
Currently: I freelance under my new venture (Busy As It Gets) and am open to music-adjacent work and project-based contract work. This includes label services, music distribution, and consulting work. Ideally, I’d like to balance this out with full-time work (marketing, product owner, creative, strategy) in music or tech, ideally mid-senior or of higher qualification.
In 2025, I will be dedicating more time to community service within the industry and outside of it.
I’m also writing my first book on the history of lofi hip-hop.
please note, I am always open to a conversation on new opportunities ANYWHERE. my dm’s are open.
001: farm to table skillset.
Account Management. Branding. Community Management. Events Planning and Production. Marketing. Music Distribution Operations. PPC Advertising. Product Backlog and Management. Project Management. Strategy.
002: the work.
select projects work
ACRYLIC LABEL [MUSIC DISTRIBUTION + LABEL SERVICES] (2020 -2022)
Since November 2020, the business has scaled PAST $100K+ IN GROSS REVENUE JUST FROM OUR DIGITAL SERVICES OFFERING WITHIN YEAR ONE.
AS THE LABEL MANAGER AND CO-FOUNDER OF ACRYLIC, I’ve planned and established PRODUCT RELEASE campaigns for over 500+ music releases, inclusively racked more than 125MM+ SALES OVER STREAMING ACROSS ALL DSPs, across the full marketing funnel including a/b testing creative and copy, metadata optimization, audience re-targeting, PPC ADVERTISING, ORGANIC SOCIAL, etc.
EVENTS WORK - SXSW (2016-2018, 2020, 2022)
COLLABORATED WITH SXSW MUSIC TO ORGANIZE OVER 6+ OFFICIAL MUSIC SHOWCASES
500% YoY in growth on media impressions, with event activations Featured on several media publications including the new york times, NPR Music, billboard, culture trip, run the trap, SXSW Music blogger’s guide, and more.
developed holistic use of marketing strategy including through paid social, word-of-mouth, and influencer outreach TO BRING PACKED CROWDS FOR VARIOUS EVENTS
programmed domestic talent and international talent including artists like Great Good Fine OK, Men I Trust, Gus Dapperton, AUDREY NUNA, SAM GELLAITRY, MALLRAT, SUMIN, JADU HEART, etc.
ORGANIZED THE FIRST LOFI HIP-HOP BRANDED SXSW SHOWCASE FEATURING LOFI HIP-HOP TALENT (JINSANG, TOMPPABEATS) and LATIN LOFI TALENT (ORESTES GOMEZ, PALMASUR, KANSADO) with 500+ PERSON ATTENDANCE AT RAINEY STREET FOR INDUSTRY AND FANS ALIKe. SHOWCASE SPONSORED BY DOWNTOWN MUSIC SERVICES.
HELPED BRIDGE PARTNERSHIP BETWEEN FINNISH MUSIC ARTIST TOMPPABEATS, MUSIC FINLAND, BUSINESS FINLAND, AND MAURAUDER GROUP AS PART OF SXSW CULTURAL MUSIC EXPORT SHOWCASE MUSIC FINLANDIA @ ANTONE’s. THIS SHOWCASE FEATURED A METAVERSE COMPONENT DEVELOPED BY FINNISH XR DESIGN STUDIO ARILYN.
EVENTS WORK - METAVERSE (2021-2022) and live (2016 - 2020)
sPEARHEADED BROADCASTING EFFORTS AND CONTENT MANAGEMENT EFFORTS ON BEHALF OF THE METAVERSE ACTIVATION (INSOMNIAC WORLD PARTY) DEVELOPED IN COLLABORATION BY ROBLOX and insomniac for EDC 2021
organized metaverse activation with nft oasis and altspace as part of the murmurs ep rollout for californian music producer urchn
BOOKED CONCERTS AND PARTIES IN THE NYC AREA FOR SEVERAL YEARS UNDER IRL MUSIC INCLUDING EVENT PRODUCTION, music programming, booking, TOUR MANAGEMENT, TOUR PRODUCTION
Handled production and coordination efforts of specific experiential pop-up events on behalf of clients like vice, goldenvoice/aeg, insomniac, the bowery presents
DEVELOPED a sold out 400-capacity music project (ON THE PULSE MUSIC AND ARTS PROJECT) specific towards lofi hip-hop at an secret warehouse facility in Los Angeles for fans and industry (including a partnership rendering a art gallery, tour exhibition museum complete with touring rigs from various musicians (THE xx, crystal method, animal collective, yeasayer), merchandising, and art direction with visual art curator Kikkujo.
Developed touring efforts for Tomppabeats in 2017 for select shows in the USA, Europe, Asia, and Australia/NSW in promotion of his debut LP Harbor, which merited more than 150K+ sales across all platforms, and his sophomore LP Arcade.
various artist management work - GUESS TWICE (2016 - 2020)
managed career of 3x grammy-nominated recording engineer javon gant-graham and helped develop press run during grammy nomination campaign in 2018
planned and established marketing campaigns for music releases, inclusively racked more than 15MM+ SALES OVER STREAMING ACROSS ALL DSPs, across the full marketing funnel including a/b testing creative and copy, metadata optimization, audience re-targeting, PPC ADVERTISING, etc.
SELECT A&R Work
SELECt LIVE eventS Work
DMNDR x The ARC - NABRHOOD NYC Series